Tod’s
Tod’s brings the story of Italian craftsmanship closer to every owner.
With the expansion of Tod’s Passport to the My Gommino collection, each tailor-made pair becomes the starting point for a personalized digital journey that connects the product, its craftsmanship, and its owner.
An NFC chip embedded discreetly in the right sole gives customers direct access to their shoes’ digital identity. From registering the product and claiming ownership to receiving a secure certificate of authenticity, the experience creates a trusted connection to each unique pair.
But the journey does not end with authentication. Owners can discover the artisans, techniques, materials, and meticulous production process behind their My Gommino shoes — bringing greater visibility to the human expertise and heritage that define Tod’s.
Once the passport is activated, customers can also add a dedicated wallet card to their smartphone. Linked securely to Tod’s customer ecosystem, the card can be used in boutiques worldwide to create a more seamless and personalized retail experience.
By turning the Digital Product Passport into a bridge between craftsmanship, storytelling, and client services, Tod’s shows how technology can extend the experience of a luxury product far beyond the moment it is created.
Each pair carries more than proof of authenticity. It opens the door to the people, knowledge, and experiences that make it uniquely Tod’s.
More Use Cases
