Maison Margiela
Maison Margiela gives its most iconic creations a lasting digital identity.
Beginning with emblematic products such as the Tabi shoes, the Maison introduced digital certificates of authenticity designed to establish a secure connection between each physical creation and its unique digital record.
An NFC tag embedded directly into the product allows owners to access its certificate through a simple tap with their smartphone, providing a trusted way to verify the creation and discover information connected to it.
The initiative has since expanded across Maison Margiela’s collections, bringing digital certification into the production process at scale. Each product can be securely registered from the moment it is created, establishing a permanent record designed to remain with the piece throughout its lifetime.
For a Maison known for challenging conventions and redefining the codes of fashion, the technology introduces a new way to preserve what makes an original creation unique. The digital certificate strengthens protection against counterfeiting while supporting future services, interactions, and new possibilities for the ownership of luxury products.
By giving physical creations a secure and enduring digital identity, Maison Margiela demonstrates how innovation can protect iconic design while extending the relationship between a product and its owner far beyond the moment of purchase.
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