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Aura Consortium, Rue Vallin 2
1201 Genève, Switzerland

Luxury’s new standard

Aura Consortium is the non-profit trust infrastructure for luxury – founded by LVMH, OTB Group, Prada Group and Richemont to prove authenticity, protect data, and build value beyond the product. Trusted by category leaders and founding groups.

Solutions

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Aura’s Digital Product Passport turns each product into a secure, brand-controlled digital identity. Recorded Built on Aura’s blockchain infrastructure, it connects origin, components, authenticity, ownership, compliance, circularity and additional services in one trusted record designed for the full lifecycle of luxury.

Navigate ESPR and evolving global regulations with confidence

The Ecodesign for Sustainable Products Regulation (ESPR) is the European Union’s framework for making products more sustainable, circular, and durable. It introduces requirements covering areas such as product design, materials, repairability, environmental impact and product information.

A central component of ESPR is the Digital Product Passport. As product-specific requirements are introduced, products placed on the EU market, whether produced inside or outside the EU, will progressively need to be accompanied by a Digital Product Passport.

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Diamond Traceability Initiative unites diamond suppliers and luxury Maisons around one blockchain-secured Diamond Passport. It creates a trusted record that follows the stone across its journey – from origin and certification to every transfer of ownership. The result is greater transparency, a new layer of trust, and a stronger foundation for Digital Product Passports.

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Members

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Beyond Luxury. Aura gives its members a new layer to surface origin, craft, ownership, and product history — creating client experiences that extend far beyond the point of sale.

Chosen by Luxury Leaders. Trusted by the brands shaping the future of luxury — from all industries of luxury, building the standard together.

+50
Members Across industries
+80M
Products Trust Aura's platform

Use Cases

Blockchain

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Aura Blockchain

Built for luxury, Aura’s proprietary blockchain protects sensitive data, preserves product integrity and creates a trusted foundation for traceability, authenticity, ownership, services and compliance — with the flexibility to balance privacy, control and openness where it matters most.

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Consortium

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From Luxury for Luxury Aura is a non-profit consortium created by luxury leaders to build shared trust, long-term value and strategic alignment across the industry.

Insights

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Open to Luxury Brands and Partners

We are open to all luxury industry players to take part in the association as Members or in our partners ecosystem. All luxury brands, be it part of a group or independent,big or small, technical partners, third party trusted partners and supply & distribution partners.

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