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Live Use Cases

Dior ‘B33’ Sneaker Collection

This token-linked product empowers owners through the digital product passport, to access the shoe’s certificate of authenticity, gain insights into the various stages of the manufacturing process, and receive exclusive updates about Dior’s upcoming sneaker releases. These coveted sneakers, in addition to the traceability and authenticity features, also possess a digital twin on Ethereum, created using the Multi-Token Minter, powered by Aura Blockchain Consortium.

Dior - Aura SAAS - Fotogallery

Bulgari ‘Serpenti in Art’ Leather Goods Collection

The digital product passport integrated into this collection empowers owners to unleash the boundless creative potential of Serpenti. By leveraging this technology, owners can trace the bag’s rich history and unlock the captivating themes envisioned by the collaborating artists, all of which is only accessible only through the bag itself. Additionally, each product is accompanied by a digital twin, meticulously crafted using the Multi-Token Minter, powered by Aura Blockchain Consortium.

H.Moser & Cie. Project Genesis

Through Aura SaaS, this project offers blockchain watch authentication for enhanced multi-level security and transparency, which includes an e-warranty and e-insurance services. As the watch is logged on to our permission-based blockchain, customers can then use the H. Moser & Cie. app to access the enriched details, such as the technology used, the warranty expiry date and full traceability on the watch’s insurance that has been embedded to the products in this collection.

Heristoria

The traceability of one’s heritage is a simple task and now with our technology, the same goes for luxury items. The selected pieces from LVMH Heristoria, an online platform selling unique luxury and heritage items from their maisons, all hold a rare history and value. A digital certificate of ownership is provided for each of these pieces. The product ID of each Heristoria item has been securely stored on Aura Blockchain together with the ownership ID of the purchaser. Hence clients can trust that the vintage pieces they are purchasing are authentic while being reassured that their data will be stored in a secure manner.

Louis Vuitton LV DIAMOND

LV Diamond Certificates raise the bar for responsible sourcing in the diamond sector, introducing a new best-in-class service for consumers that have come to expect only the highest standards. The implementation of this technology into the diamond supply chain offers the opportunity for unparalleled traceability and transparency, elevating trust across the entire industry. Each chapter in the story of an LV Diamonds creation is written down on the blockchain, carefully documented for the final owner, who has a guarantee that they are buying a genuinely timeless stone that can be given in the true spirit of trust.

LV Diamond - use case

The first luxury global blockchain that raises the brand experience to the next level

Based on our long-standing experience, we have created a standardized and trusted blockchain solution platform open to all luxury brands worldwide to provide customers with additional transparency, traceability and product authenticity

Aura - LUXURY AUTHENTICATION
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LUXURY AUTHENTICATION​

A unique certificate that guarantees the aunthenticity of luxury products, raising industry standards and enhancing the desire to own beautiful products made with valuable savoir-faire and high-quality sustainable materials.

Aura - SUPPLY CHAIN TRANSPARENCY
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SUPPLY CHAIN TRANSPARENCY​

New expectations of luxury consumers are satisfied along the entire product lifecycle, from research of the best raw materials, to purchase, to high quality after-sales services to transfer of ownership.

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TRANSFER OF OWNERSHIP​ & RESALE

The blockchain platform supports that the value of the luxury item remains high over time. The certificate of authenticity improves the relationship between the customer and the luxury goods, also in case of gifting or transferring the ownership of the product.

Aura - PERSONAL RELATIONSHIP
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Aura Benefits for Brands 4_Personal Relationship

PERSONAL RELATIONSHIP​

Luxury brands strengthen their personal relationship with their customers providing the best services such as community management, personalized invitation and after-sales assistance.

Aura benefits for Customers_4_Circular economy

CIRCULAR ECONOMY & SUSTAINABILITY

Luxury brands can enhance Corporate Social Responsibility & Sustainability initiatives by leveraging blockchain technology.

NFT UTILITIES & ADDITIONAL SERVICES

Unlock the power of NFTs to open doors to a world of creative potential and CRM optimization. Retain customers by providing a wide range of additional services, all meticulously designed to elevate the luxury experience and deepen a brand’s loyalty.

We are brands, so we have an intimate knowledge of our industry and of the new challenges the luxury world is facing.
We developed Aura Blockchain Consortium to drive that change.

Aura Benefits for Brands 1_Easy

EASY USE OF THE PLATFORM

The platform is open to every luxury brand and blockchain knowledge is not strictly necessary to benefit from all the functionalities of the service.

Aura Benefits for Brands 2_Security

DATA OWNERSHIP & SECURITY

The brand data is always owned by the brand and protected cryptographically. This way Aura Blockchain Consortium allows the brand to take control of the data and to certify it all over the world, ensuring that it remains immutably secure.

Flexibility - Benefits for Brands

FLEXIBILITY & EXCELLENCY OF PLATFORM

The platform provides different solutions to meet the needs of different brands, Aura Standard and Aura SaaS are able to meet the needs of all luxury brands.

Aura Benefits for Brands 4_Personal Relationship

PERSONAL RELATIONSHIP

The clients can have a personal communication with brands and direct access to the best quality of service, from E-warranty to care of the products.

Aura Benefits for Brands 5_Standards setting

EASE OF ACCESS THROUGH A COMMON STANDARD

The access to the platform by one standard setting makes the service simple to be used by every brand.

Aura Benefits for Brands 6_Product-Life-Cycle

PRODUCT LIFECYCLE

Aura Blockchain Consortium’s solution covers the entire lifecycle of luxury production and consumption meeting the new expectations of the consumers.

Aura Benefits for Brands 7_Control-PreOwned

PRE-OWNED CONTROL

The platform allows brands to have control over the fast growing pre-owned market, the future of luxury shopping for the new generation.

Aura Benefits for Brands 8_Sustainability Blockchain

SUSTAINABLE BLOCKCHAIN

Aura Blockchain Consortium’s targets to shift to 100% supply of renewable energy by 2025 to reach carbon neutrality.

Aura Benefits for Brands 9_Brands4Brands

COLLABORATION: From Luxury, For Luxury

Luxury groups are joining their forces to revolutionize the luxury market through technological collaboration.

Our Case Studies

Cartier Case Study AURA Blockchain Consortium
Cartier After-sales Case Study
The experience of Cartier with Aura Blockchain Consortium shows how brands can manage after-sales services very efficiently, helping their customers to benefit from full process transparency.