Aura Blockchain Consortium is thrilled to officially welcome MCM as a member brand as they unveil their first Digital Product Passport (DPP) for the highly anticipated MCM x Harper Collective. This landmark initiative underscores MCM’s unwavering commitment to innovation and sets a new benchmark for trust and transparency within the luxury industry.
Each piece in the MCM x Harper Collective comes equipped with a Digital Product Passport, seamlessly registered through Aura Blockchain Consortium’s platform. This pioneering technology ensures that every item is not only genuine but also eco-friendly, aligning with the growing demand for sustainable luxury.
Customers can easily access the DPP by scanning the NFC chip embedded just above the metal plaque on the front of the suitcase, provided by our partner Temera. This simple scan offers an effortless way for customers to verify the authenticity and sustainability of their purchases. The DPP provides a comprehensive, transparent documentation of the entire product lifecycle, enhancing the customer experience and fostering a deeper connection with the brand.
This collaboration between MCM and Aura Blockchain Consortium exemplifies the power of partnership in driving forward the standards of the luxury sector.
Aura Blockchain Consortium is proud to support this project and look forward to our continued collaboration.
