Aura Blockchain Consortium continues to lead the way in luxury traceability, now registering over 50 million products on our platform. Through our unique support and flexible solutions, luxury brands trust Aura in building deeper connections with their consumers through full lifecycle traceability and enhanced experiences.
With over 50 luxury brands now part of our consortium, Aura is becoming the go-to solution for full scaling digital identity initiatives, especially as brands prepare for the upcoming EU Digital Product Passport (DPP) regulation.
By joining Aura, brands safeguard their heritage, enhance product integrity, and enrich the customer experience through authenticity and storytelling.
Together, we’re shaping the future of luxury.