Tod’s expands and enhances its Tod’s Passport offering to include the tailor-made My Gommino shoe collection, supported by Aura Blockchain Consortium and Temera
Tod’s, the renowned Italian luxury brand, is expanding its Digital Product Passport (DPP) offering to its iconic My Gommino shoes, in collaboration with Aura Blockchain Consortium and Temera. This initiative strengthens product authenticity, traceability, and customer engagement, setting a new benchmark for digital innovation in the luxury industry.
Tod’s Passport
Each pair of My Gommino shoes now features an embedded NFC chip in the right sole, and underlying traceability solution were provided by Temera, ecosystem partner of Aura. By scanning, the customer is able to access the DPP, allowing them to:
- Seamlessly register their product
- Claim official ownership of their shoes
- Access a secure digital certificate of authenticity, stored on the Aura Private Blockchain
This ensures that every product remains genuine, transparent, and verifiable, reinforcing trust between the brand and its customers.
Luxury Storytelling Through the Digital Product Passport
Beyond authentication, Tod’s is enriching the customer journey by integrating exclusive storytelling elements into its DPP.
Customers can now gain deeper insight into:
- The artisans and craftsmanship behind each pair of My Gommino shoes
- The heritage and meticulous artistry that define Tod’s legacy
- Exclusive details about the sourcing and production process
This added dimension fosters a deeper connection between the brand and its customers, celebrating the artistry behind every creation.
A Personalized Retail Experience
Upon activating their Digital Product Passport, customers receive a wallet card, where they can enter any Tod’s store worldwide, scan the barcode, which is securely linked to the Tod’s CRM database, and enjoy an elevated in-store experience.
This integration strengthens the omnichannel customer experience, allowing brands to offer an elevated level of service while maintaining data security and customer privacy.
With the expansion of Digital Product Passports, Tod’s continues to push the boundaries of innovation, traceability, and customer engagement.
Step into the future of luxury.
