Aura Blockchain Consortium is proud to welcome Clase Azul Mexico, the renwoned luxury brand, as its newest member. In a pioneering move that blends tradition with technology, they debut its first Digital Product Passport (DPP) alongside the launch of their newest limited-edition tequila, Lienzos Mexicanos.
Each handcrafted decanter in this collection now comes embedded with a Digital Product Passport, accessible via QR code or NFC tag. This digital layer empowers collectors to:
- Verify authenticity
- Trace ownership
- Discover the artisanal craftsmanship behind each decanter
- Enjoy exclusive benefits
Secured on Aura’s private blockchain, the Digital Product Passport ensures that every decanter becomes a timeless digital asset, preserving provenance, authenticity, and collector value for generations to come.
In addition to the new release, all previously registered Clase Azul decanters will now be registered to the Aura blockchain. Collectors will be able to download their collection wallet card and view ownership details for each item, enhancing the digital experience of their treasured collections.
This collaboration marks a bold step forward for luxury spirits, showcasing the power of blockchain-backed Digital Product Passports to elevate transparency, trust, and engagement across the collector journey.
