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Aura Consortium, Rue Vallin 2
1201 Genève, Switzerland

Blockchain. Aura combines blockchain and structured data in one trusted system — securing records, connecting information, and enabling traceability, compliance, ownership, and future services across every solution.

The Private Blockchain. Aura’s proprietary blockchain gives luxury brands a trusted foundation for records that need to endure over time. It turns critical product events into verifiable history – creating continuity across traceability, compliance, ownership, and future services.

  • Trusted product records

    Create records that can be verified over time, not just referenced in the moment.

  • Lifecycle continuity

    Keep critical product events connected on one persistent record from creation onward.

  • Integrity over time

    Preserve confidence in the record as products move across markets, systems, and ownership stages.

  • Shared foundation

    Support multiple long-term applications on one infrastructure instead of rebuilding for every new use case.

Find your Infrastructure Answer a few quick questions to identify the right trust infrastructure for your brand.

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Data, under control. Aura transforms fragmented product information into a clear, governed system. Brands retain control over how data is structured, accessed, and maintained — turning disconnected information into something usable across the lifecycle.

Foundations

  • Structure

    Organize product data into a consistent and usable system.

  • Govern

    Control how data is accessed, shared, and maintained.

  • Connect

    Keep information linked across systems, markets, and lifecycle events.

  • Enable

    Build traceability, compliance, and value from data.

View Digital Product Passport

Digital Product Passport

Aura's Digital Product Passport turns each product into a secure, brand-controlled digital identity. Built on Aura’s blockchain infrastructure, it connects origin, authenticity, ownership, compliance, and additional services in one trusted record designed for the full lifecycle of luxury.

Open to Luxury Brands and Partners

We are open to all luxury industry players to take part in the association as Members or in our partners ecosystem. All luxury brands, be it part of a group or independent,big or small, technical partners, third party trusted partners and supply & distribution partners.

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