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Aura Consortium, Rue Vallin 2
1201 Genève, Switzerland

Aura's Digital Product Passport turns each product into a secure, brand-controlled digital identity. Built on Aura’s blockchain infrastructure, it connects origin, authenticity, ownership, compliance, and additional services in one trusted record designed for the full lifecycle of luxury.

Aura Digital Product Passport phone experience
Aura Digital Product Passport phone experience
Aura Digital Product Passport phone experience
Aura Digital Product Passport phone experience
Aura Digital Product Passport phone experience
Translucent AURA CONSORTIUM NFC card
Translucent AURA CONSORTIUM NFC card
Translucent AURA CONSORTIUM NFC card

Navigate ESPR and evolving global regulations with confidence

The Ecodesign for Sustainable Products Regulation (ESPR) is the European Union’s framework for making products more sustainable, circular, and durable. It introduces requirements covering areas such as product design, materials, repairability, environmental impact and product information.

A central component of ESPR is the Digital Product Passport. As product-specific requirements are introduced, products placed on the EU market, whether produced inside or outside the EU, will progressively need to be accompanied by a Digital Product Passport.

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A live product experience From authenticity and product history to services and ownership, the passport turns the product into an ongoing digital touchpoint.

The digital twin. A connected digital layer that extends the product beyond the physical object — carrying identity, information, and future interactions forward over time.

Future-ready technology for a luxury industry where regulation, traceability, and client expectations are rising fast. Aura helps brands build the foundation for compliance, trusted product data, and long-term client value.

  • EU Regulatory Compliance

    Comply with existing and prepare for upcoming regulations

  • End-to-End Traceability

    Track trusted product data from source to client, resale, and beyond.

  • Verified product data

    Keep product information structured, protected, and under brand control.

  • Long-term client value

    Turn trusted product data into services, care, resale, and stronger long-term relationships.

  1. 01

    Authenticity

    Verify that the product is genuine and linked to a trusted digital record.

  2. 02

    Provenance

    Access origin, craftsmanship, materials, and product history in one clear experience.

  3. 03

    Ownership

    Establish rightful ownership and connect the product to its current holder.

  4. 04

    Services

    Unlock care, repair, warranty, exclusive content, and future brand services.

  5. 05

    Transfer

    Pass the product on through gifting or resale while preserving trust and continuity.

Authenticity

Verify that the product is genuine and linked to a trusted digital record.

Provenance

Access origin, craftsmanship, materials, and product history in one clear experience.

Ownership

Establish rightful ownership and connect the product to its current holder.

Services

Unlock care, repair, warranty, exclusive content, and future brand services.

Transfer

Pass the product on through gifting or resale while preserving trust and continuity.

From Product to Passport. Aura creates the solutions and shared ecosystem that enable its member brands to deliver value-added Digital Product Passport experiences.

  1. 1

    Collect

    Bring existing product information into Aura from the systems and sources already in place.

  2. 2

    Structure

    Structure product data into a clear passport model built to support origin, traceability, and product identity.

  3. 3

    Govern

    Apply the rules that keep data complete, consistent, and ready for evolving compliance requirements.

  4. 4

    Connect

    Connect the product and its key lifecycle events to a trusted record that holds over time.

Core capabilities

Compliance data

Structure product information to support traceability, transparency, and evolving regulatory requirements.

Product identity

Create a unique digital identity for every product, linked to a trusted record over time.

Manage Ownership

Enable claim, transfer, and continuity of ownership through a connected product record.

Client engagement

Turn the passport into a direct channel for content, communication, and long-term brand interaction.

Service activation

Unlock warranty, repair, care, and future after-sales services through the passport.

Authenticate & resale

Preserve product continuity into gifting, pre-owned markets, and secondary ownership journeys.

Curious how Aura could work for your products?

We would be glad to show you how Aura connects products, data, and client experience. Get in touch with our team to start the conversation.

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View Diamond Traceability

Diamond Traceability

Where jewellery meets trustDesigned for diamonds and fine jewellery, Diamond Traceability brings certification, provenance, ownership, and traceability into one trusted digital layer — creating greater clarity for brands and stronger trust for clients.

Open to Luxury Brands and Partners

We are open to all luxury industry players to take part in the association as Members or in our partners ecosystem. All luxury brands, be it part of a group or independent,big or small, technical partners, third party trusted partners and supply & distribution partners.

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