As a member of the Sustainable Markets Initiative’s Fashion Task Force, Aura was honoured to be invited to a private audience with His Majesty King Charles III at Buckingham Palace, where we had the opportunity to showcase our work in Digital Product Passports helping enhance transparency, traceability, and sustainability across the luxury and fashion industry.
Our Steering Member OTB Group, represented by Renzo Rosso, Founder and Chairman, and Andrea Rosso, Sustainability Ambassador, showcased a pilot Digital Product Passport project. The initiative combines blockchain registration and NFC technology to enhance product transparency, authenticity and traceability, and is designed to be progressively implemented across all the Group’s brands.
