The future of beauty took centre stage at Luxe Pack Monaco, where Aura Consortium joined Amouage to discuss how Digital Product Passports can create meaningful value for beauty brands.
During the panel, “From Product Information to Customer Connection: Unlocking the Direct-to-Consumer Potential of the Digital Product Passport,” our Secretary General and CEO, Marcel Härtlein, was joined by Hussein Hashemi, Global Director of Digital Transformation & AI at AMOUAGE, Aura’s first Strategic Member and the first beauty brand to join the Consortium. As a Strategic Member, Amouage also contributes to shaping the development of blockchain solutions for the luxury sector.
The discussion explored how Digital Product Passports can transform data into meaningful customer connections, bringing together authenticity, transparency and storytelling while creating opportunities for personalised services and longer-lasting relationships between beauty brands and their clients.
Amouage is a powerful example of this potential in practice. By integrating Digital Product Passports across all their creations, they use the DPP to bring clients closer to the provenance and craftsmanship behind each fragrance. Enabled by Aura’s blockchain technology, the initiative is designed to enrich the ownership experience through tailored services, premium content and personal engagements.
