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Aura Consortium, Rue Vallin 2
1201 Genève, Switzerland
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Consortium News

Tiffany & Co. Joins the Aura Consortium

For decades, Tiffany & Co. has been a pioneer in craftsmanship, responsible sourcing, and transparency in luxury. Through their different initiatives Tiffany has empowered customers with unprecedented visibility into the provenance and craftsmanship of their diamonds – raising the bar for traceability across the jewelry industry.

This commitment to transparency is also reflected in Tiffany’s participation in the Aura Diamond Initiative, a collaborative effort bringing together leading luxury and jewelry players to advance trusted, interoperable traceability standards for diamonds.

Together, we look forward to advancing a future where every luxury product can tell its story – from origin to ownership – with integrity, transparency, and trust.

Open to Luxury Brands and Partners

We are open to all luxury industry players to take part in the association as Members or in our partners ecosystem. All luxury brands, be it part of a group or independent,big or small, technical partners, third party trusted partners and supply & distribution partners.