At REuse Economy Expo 2026, one message became clear, circularity in luxury will not scale without trust, transparency, and connected ecosystems.
Across both Aura’s roundtable and masterclass sessions, our Head of Customer Activation, Claudia Ojeda described how Digital Product Passports are evolving far beyond compliance requirements – becoming critical infrastructure for the future of circular luxury.
From verifiable, traceable supply chains to repair, resale, ownership transfer, and long-term product engagement, Digital Product Passports are enabling brands to create products designed not only for first ownership, but for successive lives.
The discussions highlighted that scaling circularity requires more than isolated initiatives. It demands interoperable ecosystems where brands, suppliers, retailers, and resale platforms can connect through trusted and standardised data infrastructures.
