At ChangeNOW 2026, we explored how Digital Product Passports are becoming a new layer of value for the luxury industry.
In our roundtable, “Turning Transparency into Impact for Luxury”, the conversation centered on how DPPs are moving beyond just traceability – becoming a bridge between product, service, and customer experience.
What emerged clearly is that transparency is just the beginning. Digital Product Passports have the potential to evolve into powerful value drivers – a new CRM layer, enabling brands to build direct, long-term relationships across the full product lifecycle.
