During VivaTech 2026, Aura joined our Steering Member LVMH at their Dream Gallery for a discussion on traceability and transparency across the luxury supply chain, and the critical role of collaboration in building the future of Digital Product Passports.
Our Head of Customer Activation, Claudia Ojeda, joined Pierre Jourda de Vaux de Chabanolle, Group Head of Traceability Domain at LVMH, Christel Jolly, Supply Chain Data & Traceability Program Director at Christian Dior Couture, and Pauline Hoffmann, Key Account Manager at Fairly Made®, to explore how brands can ensure compliance as well as create meaningful value for customers.
A key takeaway from the discussion was that Digital Product Passports cannot exist in isolation. Delivering trusted, scalable solutions requires a connected ecosystem of brands, suppliers, technology providers, and industry partners working together to establish common standards and trusted data foundations.
