Aura hosted the newest edition of our Luxury Unblocked event at Palazzo Parigi in Milan. Here we gathered our community for an evening of conversation around the future of our industry.
The conversations explored how transparency is becoming a source of value, authenticity is becoming verifiable, and technology is strengthening trust across the luxury ecosystem.
During it, we heard from Stefano Rosso, CEO of Marni (OTB Group), Stefania Lazzaroni, CEO of Altagamma, Claudia D’Arpizio, Senior Partner at Bain & Company, and Giulia Crivelli of Il Sole 24 Ore on how the industry can evolve while preserving the values that have always defined luxury – creativity, savoir-faire, heritage, and trust.
The evening highlighted a profound transformation taking place across the industry – one where luxury moves toward enriched experiences, traceability, and lasting value.


