Poltrona Frau
Poltrona Frau transforms every piece into a gateway to product authenticity, ownership, and lifelong care
Accessible through an NFC tag integrated into the product’s User Kit, the Digital Product Passport gives owners direct access to the complete identity of their piece. It brings together information about materials, craftsmanship, provenance, production processes, and care instructions within a single digital experience.
Beyond product information, customers can verify ownership, obtain a Certificate of Ownership, access dedicated maintenance guidance, and connect with after-sales services through one intuitive digital touchpoint. The digital layer extends the value of each product long after it leaves the showroom.
This connected experience creates an ongoing relationship between Poltrona Frau, its products, and their owners. Whether furniture changes location, is resold, or remains part of a collection for decades, its digital identity ensures important information and services remain accessible throughout its lifetime.
Rather than serving as a static record, the Digital Product Passport becomes an evolving service platform. It supports product care, strengthens authenticity, simplifies customer support, and provides access to future services designed to enhance ownership over time.
The result is a new model for luxury furniture ownership—where every Poltrona Frau piece combines exceptional craftsmanship with a lasting digital connection that protects its heritage, supports its longevity, and enriches the customer experience.
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