Bvlgari unveils the next step in its digital evolution with the extension of its Bvlgari Digital Passport to its world of luxury watches — marking a significant milestone in the Maison’s connected journey.
A scannable, encrypted 2D Datamatrix code has been discreetly engraved into every Bvlgari watch since 2020. Today, this technology evolves into a client-facing experience, transforming each timepiece into a gateway to its own digital identity.
Through the Bvlgari Digital Passport, clients can seamlessly access a comprehensive and immersive layer of information linked to their creation. By scanning the code via the Bvlgari Touch application or dedicated platform, they can discover:
- Detailed technical specifications
- Warranty information and certificates
- Authenticity confirmation
- Traceability data related to the watch and its components
Beyond data, the experience is enriched through curated editorial content, offering deeper insight into the craftsmanship, design inspiration, and savoir-faire behind each timepiece. Through storytelling and visual content, the Digital Passport enhances understanding while strengthening the emotional connection between client and brand.
Powered by Aura Blockchain Consortium technology, the Bvlgari Digital Passport ensures the integrity, security, and longevity of each creation’s digital identity – reinforcing trust and transparency over time.
More than technological innovation, this initiative represents a broader evolution in luxury. The product becomes part of an ongoing relationship – where ownership is enriched through continuous access, services, and connection.
Aura is proud to continue its collaboration with Bvlgari as this vision expands into horology, shaping a future where every creation carries its story, its value, and its trust.
