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Aura Consortium, Rue Vallin 2
1201 Genève, Switzerland

Members. Aura brings together a uniquely broad group of luxury brands across fashion, jewellery, watches, beauty, automotive, and more — united by a shared ambition to shape the future of trust, traceability, and product value.

Chosen by Luxury Leaders. Trusted by the brands shaping the future of luxury — from all verticals of luxury, building the standard together.

+50
Brands Across industries
+80M
Products Trust Aura's platform

Use Cases

Why Brands join us

  • Shape the standard

    Help define how trust, traceability, and product value evolve across the luxury industry.

  • Join a circle of leading brands

    Become part of a uniquely broad group of luxury brands across categories.

  • From luxury, for luxury

    Join an initiative built by luxury leaders, for the needs and realities of the industry itself.

  • A shared standard

    The foundation designed to strengthen trust and alignment across the industry.

Our Members

Consortium

From Luxury for Luxury Aura is a non-profit consortium created by luxury leaders to build shared trust, long-term value and strategic alignment across the industry.

Open to Luxury Brands and Partners

We are open to all luxury industry players to take part in the association as Members or in our partners ecosystem. All luxury brands, be it part of a group or independent,big or small, technical partners, third party trusted partners and supply & distribution partners.