We are pleased to welcome our new member, Poltrona Frau, a leader in the luxury furniture industry renowned for its commitment to craftsmanship and innovation. Poltrona Frau has taken a significant step forward by committing to implementing Digital Product Passports (DPP) for two of its most iconic collections—the Vanity Fair and the Archibald Collection. This cutting-edge initiative will be progressively extended across the entire product range, offering consumers detailed, transparent, and reliable lifecycle information for each product.
By joining the Aura Blockchain Consortium, Poltrona Frau reinforces its dedication to setting new standards for transparency and ethical responsibility in the luxury furniture industry. The Digital Product Passport not only enhances product traceability and authentication but also aligns with the growing demand for sustainability and responsible production practices in today’s consumer landscape.
Nicola Coropulis, CEO of Poltrona Frau, commented, “Our collaboration with Aura Blockchain Consortium marks an important milestone for Poltrona Frau. It strengthens our ongoing commitment to responsible production and full transparency for our customers.”
Leonardo Allasia, Director of Global Marketing & Communications, added, “In a world where consumers increasingly demand clarity and reliability, the Digital Product Passport showcases our commitment to sustainability and responsible practices. It also opens the door to delivering added-value services that will further enrich the customer experience.”
Aura Blockchain Consortium is excited to push the boundaries of transparency and sustainability alongside Poltrona Frau, as we work together to redefine the future of luxury furniture.