This landmark collaboration represents more than regional expansion — it reflects a shared commitment to shaping the future of luxury through transparency, innovation, and digital empowerment.
Setting a New Standard in Luxury Beauty
In a pioneering step for the luxury fragrance industry, Amouage launches Digital Product Passports (DPPs) across all new creations. Each DPP offers a secure and verifiable digital identity, allowing customers to trace the origin, authenticity, and lifecycle of their products. In parallel, the brand has also retroactively registered over 3 million existing products onto Aura’s private blockchain.
This initiative offers customers a deeper, more trusted connection to each product — not only validating authenticity and provenance but also unlocking new possibilities for customer engagement, storytelling, and circular services.
A Meeting of Heritage and Innovation
Known for its distinctive craftsmanship, rare ingredients, and deep cultural identity, Amouage has long stood at the intersection of artistry and tradition. By integrating blockchain technology, the brand is now extending that legacy into the digital age — where trust, accountability, and data integrity are becoming core to the luxury experience.
“It’s obvious that digital innovation is going to impact the future of luxury.”— Renaud Salmon, Chief Creative Officer, Amouage
Leading the Way Forward