Bringing Blockchain to its Pioneering Approach to Transparency and Ownership for Luxury Consumers
Another Tomorrow, the New York–based luxury brand built on radical transparency and circularity, joins the Aura Blockchain Consortium and debuts the next generation of its Digital Product Passport across its Winter/Spring 2026 collection, with deployment across all future lines.
This collaboration marks a significant milestone for the brand, whose founding vision is rooted in responsibility, ethical transformation, and a circular future. Now, through Aura’s industry-leading blockchain platform, Another Tomorrow offers customers further enhanced access to verified sustainability data, ethical practices, product lifecycle information, and its in-house Authenticated Resale services.
A New Standard for Conscious Luxury
Built on principles of community, transparency, regenerative and ethical sourcing, and circularity, Another Tomorrow has long been a leader in human, animal, and environmental welfare. With its transition to Aura, Another Tomorrow unveils its vision for the future of luxury, leveraging the blockchain as critical infrastructure for the next generation of its unique range of use cases and further innovation.
Each product features traceability technology and secure dual NFC and QR code connectors, generated by Temera, an ecosystem partner of Aura. Temera’s platform links all product-related data – from sourcing to production to product – ensuring the integrity of information. The product digital identity is encrypted and anchored to Aura’s blockchain, ensuring the authenticity and immutability of the information it contains.
By scanning the label, customers can seamlessly claim the certificate of ownership certificate and access the product’s full story: where its materials came from, how it was crafted, its environmental impact, and the circular services embedded in Another Tomorrow’s Authenticated Resale program designed to extend its life and facilitate transfers of ownership.
Bringing Circularity Full Circle
Circularity has always been central to Another Tomorrow’s ethos, and the Digital Product Passport allows the brand to strengthen this commitment further, with additional authenticity and circularity services to be introduced over time including repair and deeper community-based features. As these features evolve, the DPP will support an even more transparent, trusted, and seamless product lifecycle, ensuring that circularity becomes not only a design principle, but a meaningful experience shared across generations of ownership.
“The introduction of Aura’s blockchain-based Digital Product Passport marks the opening of the next chapter of innovation for Another Tomorrow leveraging deep learnings from the past five years and our enhanced commitment to digitalization, transparency, authenticity and circularity” said Vanessa Barboni-Halik, founder and co-CEO of Another Tomorrow. “Our brand was born from the belief that transparency and accountability should empower every customer. Through our collaboration with Aura, we can now share the true story of each garment and facilitate verified ownership –– in a way that is even more secure, intuitive, and future-facing. This is a defining moment for the next chapter of responsible luxury, and only the beginning of what we aim to achieve.”
Another Tomorrow’s Digital Product Passport embodies exactly what Aura was designed to support: purpose-driven innovation, future-proofed transparency, and an elevated consumer experience rooted in trust. Through this collaboration, the brand’s values are no longer just communicated, they are proven, preserved, and placed directly into the hands of customers.