Prada continues to redefine innovation in luxury with the launch of its newest Prada Re-Nylon for SEA BEYOND Collection, now accompanied by a Digital Product Passport.
Each Prada Re-Nylon piece is equipped with an embedded NFC tag, giving customers access to its Digital Product Passport via the Aura platform. Through this, customers can access verified information on the product’s origin, components, and environmental impact – including insights into water usage, energy consumption, and carbon emissions – bringing a new level of transparency to luxury.
Beyond this, the experience extends into long-term value. By claiming the Certificate of Ownership through the DPP, customers unlock complimentary repair services, reinforcing a more circular approach to luxury.
This is what the future of luxury looks like, where innovation, responsibility, and customer experience come together to create lasting value.
