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Aura Consortium, Rue Vallin 2
1201 Genève, Switzerland
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Embracing Digital Product Passport as a regulatory requirement — Aura × Deloitte whitepaper

Setting a new standard for luxury experiences and circularity

Digital Product Passports (DPPs) are transforming the luxury industry. Swiftly being adopted by brands to meet regulations and elevate customer experiences, DPPs set a new standard and add enhanced value for customers and ensure compliance, transparency, and sustainability.

Is your luxury brand ready for upcoming European regulations? Explore our newest paper, co-published with Deloitte, which delves into the intricacies of DPPs. Discover how they enable trust and transparency, meeting both customer and regulatory expectations. Learn how brands leverage them to showcase every aspect of a product’s journey, from upstream to downstream.

Unlock the key to unwavering trust in luxury with blockchain-based DPPs, serving as a catalyst for trust. With forthcoming regulations and evolving customer expectations, early adoption of DPPs offers a significant industry edge. Join us in embracing trust and transparency with Aura Blockchain Consortium.

Download the whitepaper (PDF)

Open to Luxury Brands and Partners

We are open to all luxury industry players to take part in the association as Members or in our partners ecosystem. All luxury brands, be it part of a group or independent,big or small, technical partners, third party trusted partners and supply & distribution partners.