Aura Blockchain Consortium is delighted to welcome renowned luxury automotive brand BRABUS as our newest member.
Starting with the 2025 model year, every BRABUS Masterpiece supercar will feature a Digital Product Passport (DPP) – an innovative solution powered by the Aura Blockchain Consortium that brings unparalleled transparency and authenticity to the luxury automotive world.
Through a simple tap on the NFC tag embedded in the car’s interior, owners gain instant access to the vehicle’s complete history – from certificates of authenticity to intricate details about each component’s craftsmanship.
The DPP now only verifies authenticity but also simplifies ownership. Once verified, a unique digital certificate can be saved directly to the owner’s smartphone, making the ownership experience effortless and secure. With this technology, owners can confirm the genuineness of every part used in their Masterpiece, offering protection against counterfeits and a deeper connection to the vehicle.
By embracing full transparency through the DPP, BRABUS sets a new standard in luxury automotive authenticity, reinforcing the brand’s commitment to delivering innovation, trust, and world-class craftsmanship. This collaboration is a testament to BRABUS’s dedication to redefining luxury for its customers.
We look forward to continuing to enhance the luxury automotive experience and pushing the boundaries of authenticity and innovation in the industry.
