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Aura Consortium, Rue Vallin 2
1201 Genève, Switzerland

The Consortium. From luxury, for luxury. Aura is a non-profit consortium created by leading brands to build shared trust, long-term value, and strategic alignment across the industry.

Founded by industry leaders.

Aura was created by founding members who recognized that trust in luxury cannot be built in isolation. By coming together at consortium level, they created a shared foundation designed to serve the industry as a whole.

Why Brands join us

  • Founded by industry leaders

    Built by leading groups and category leaders committed to shaping the future of trust in luxury.

  • Non-profit by design

    Join a neutral consortium created to serve the industry through shared trust infrastructure.

  • Faster through shared learning

    Benefit from collective experience, aligned priorities, and progress shaped across the consortium.

  • Turn membership into market signal

    Show clients, partners, and the wider industry that your brand is helping define what comes next.

The Aura Consortium Board

  • Stefano Rosso

    Chairman

    Stefano Rosso

    OTB Group, CEO Marni & Chairman of Maison Margiela

  • Alexandra Lupas

    Vice Chairman

    Alexandra Lupas

    Prada Group, Corporate Projects Director

  • Franck Le Moal

    Board Member

    Franck Le Moal

    LVMH, Group IT Director

  • Lorenzo Bertelli

    Board Member

    Lorenzo Bertelli

    Prada Group, Chief Marketing Officer & Head of CSR

  • Eric de Rocquigny

    Board Member

    Eric de Rocquigny

    Van Cleef & Arpels, Chief Operating Officer

  • Pierre-Fabrice Storino

    Board Member

    Pierre-Fabrice Storino

    Louis Vuitton, Senior Vice President, Industrial Activities

  • Cristiano Busetto

    Board Member

    Cristiano Busetto

    OTB Group, Head of Blockchain and Off-Price Sales Manager

Based in Geneva. Located in one of the world’s most international luxury hubs, Aura is well positioned to connect brands, partners, and institutions across markets — while supporting trusted collaboration at global scale.

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Open to Luxury Brands and Partners

We are open to all luxury industry players to take part in the association as Members or in our partners ecosystem. All luxury brands, be it part of a group or independent,big or small, technical partners, third party trusted partners and supply & distribution partners.

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