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Aura Consortium, Rue Vallin 2
1201 Genève, Switzerland

Insights. The latest news from across the Aura ecosystem — from consortium updates and member developments to product launches, industry signals, and regulatory shifts shaping the future of luxury.

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The Consortium

From Luxury for Luxury Aura is a non-profit consortium created by luxury leaders to build shared trust, long-term value and strategic alignment across the industry.

Open to Luxury Brands and Partners

We are open to all luxury industry players to take part in the association as Members or in our partners ecosystem. All luxury brands, be it part of a group or independent,big or small, technical partners, third party trusted partners and supply & distribution partners.