Insights. The latest news from across the Aura ecosystem — from consortium updates and member developments to product launches, industry signals, and regulatory shifts shaping the future of luxury.
Newest
29.06.2026 Consortium News
Tiffany & Co. Joins the Aura Consortium
25.06.2026 Member News
Poltrona Frau launches Digital Product Passports for its iconic furniture collections
17.06.2026 Events
VivaTech 2026
15.06.2026 Consortium News
Aura launches Diamond Traceability Initiative
05.06.2026 Press
WWD — Aura Blockchain Consortium’s CEO on the next phase of growth
26.05.2026 Events
Luxury Unblocked Milan Edition 2026
19.05.2026 Events
ReUse Economy Expo 2026
14.05.2026 Member News
Prada Re-Nylon for SEA BEYOND: a Digital Product Passport in every piece
28.04.2026 Press
Press release: Stefano Rosso appointed Chairman
28.04.2026 Consortium News
Stefano Rosso appointed Chairman of Aura Consortium
15.04.2026 Member News
Bvlgari extends its Digital Passport to its timepieces
30.03.2026 Events
ChangeNow 2026
13.03.2026 Consortium News
Aura meets King Charles III at the Sustainable Markets Initiative Summit
21.01.2026 Member News
Axopar joins Aura: a Digital Product Passport for every vessel
13.01.2026 Member News
Another Tomorrow joins Aura Consortium
08.01.2026 Press
Press release: Marcel Härtlein appointed CEO
08.01.2026 Consortium News
Aura Consortium Appoints Marcel Härtlein as CEO
03.12.2025 Events
Blockchain For Europe Summit
29.09.2025 Consortium News
Aura Wins CNMI Groundbreaker Award 2025
28.07.2025 Member News
Amouage joins Aura as first Strategic Member
30.04.2024 Publications
Aura × Deloitte: Digital Product Passport whitepaper
The Consortium
From Luxury for Luxury Aura is a non-profit consortium created by luxury leaders to build shared trust, long-term value and strategic alignment across the industry.
Open to Luxury Brands and Partners
We are open to all luxury industry players to take part in the association as Members or in our partners ecosystem. All luxury brands, be it part of a group or independent,big or small, technical partners, third party trusted partners and supply & distribution partners.