Daniela Ott is the General Secretary of the Aura Blockchain Consortium since May 2021. A qualified and recognized leader in the luxury industry, Daniela has over 20 years of experience spent in developing and leading interdisciplinary teams. She was notably Chief Operating Officer for the Kering Luxury Division within Kering Group. Later, as CEO of Tomas Maier (part of Kering Group) and then Eden Being (part of Oetker Luxury Hotel Collection) Daniela successfully built luxury brands. Daniela graduated summa cum laude with a Bachelor’s and Master’s from the London School of Economics and obtained a PhD in Management and Consumer Behavior.