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Embracing Digital Product Passport as a regulatory requirement

April 30, 2024
Deloitte DPP Aura

Setting a new standard for luxury experiences and circularity


Digital Product Passports (DPPs) are transforming the luxury industry. Swiftly being adopted by brands to meet regulations and elevate customer experiences, DPPs set a new standard and add enhanced value for customers and ensure compliance, transparency, and sustainability.

Is your luxury brand ready for upcoming European regulations?

Explore our newest paper, co-published with Deloitte, which delves into the intricacies of DPPs.

Discover how they enable trust and transparency, meeting both customer and regulatory expectations. Learn how brands leverage them to showcase every aspect of a product’s journey, from upstream to downstream.

Unlock the key to unwavering trust in luxury with blockchain-based DPPs, serving as a catalyst for trust. With forthcoming regulations and evolving customer expectations, early adoption of DPPs offers a significant industry edge.

Join us in embracing trust and transparency with Aura Blockchain Consortium.

Read the full paper here!