Aura Blockchain Consortium is delighted to welcome Italian luxury brand Tods as our newest member. Along with this exciting news, Tod’s announces their first initiative with the integration of the Aura Digital Product Passport into their iconic custom Di Bags.
Tod’s is laying the groundwork for its entry into the fast-growing DPP market. This innovative solution adds an extra layer of authenticity and transparency to the already coveted Di Bag, enabling customers to access product certificates, origin, craftsmanship and journey from creation to purchase.
This DPP assures authenticity of the bags, including ownership certificates which provide essential insights into the production and craftsmanship behind the product, the origin and sustainability certifications of raw materials and packaging, and the Group’s commitment to sustainability. In addition, it includes a variety of exclusive benefits for the owners of these bags.
By offering this digital product passport for the custom Di Bag orders, Tod’s safeguards brand integrity, promotes transparency and strengthens their customer engagement. Starting now, every custom Di Bag will be digitally linked to an immutable traceability token, enhancing the customer experience, with the brand planning to expand the use of the Consortium’s solutions to additional collections.